{"title":"NOW Foods","description":"\u003cp\u003eNOW Foods is a family-owned American company that has been making natural products since 1968. At IVitamins Shop we stock one of our largest brand ranges from NOW, covering everyday vitamins and minerals, herbal extracts, amino acids, fibre and essential oils, with options to suit most budgets.\u003c\/p\u003e\u003ch2\u003eShop the NOW Foods range\u003c\/h2\u003e\u003cp\u003eThe NOW Foods collection is a good place to browse if you like plenty of choice. You will find vitamin D-3 in several strengths, magnesium citrate, sunflower lecithin, acetyl-L-carnitine and L-arginine, alongside herbal blends such as silymarin with artichoke and dandelion. There is also a wide selection of pure essential oils and fibre supplements, so it is easy to put together a basket that covers your routine.\u003c\/p\u003e\u003ch2\u003eNOW Foods FAQs\u003c\/h2\u003e\u003ch3\u003eIs NOW Foods available in the UK?\u003c\/h3\u003e\u003cp\u003eYes. IVitamins Shop is a UK online retailer and we stock over 550 NOW Foods products. In-stock orders are dispatched from our UK base, and delivery is free on orders of £30 or more via Tracked48.\u003c\/p\u003e\u003ch3\u003eWhat does NOW Foods make?\u003c\/h3\u003e\u003cp\u003eNOW produces a very broad catalogue: single vitamins and minerals, antioxidants, herbal supplements, digestive and fibre products, skin-care items and aromatherapy oils. Capsules, tablets, softgels, powders and liquids are all represented.\u003c\/p\u003e\u003ch3\u003eHow do I choose the right NOW Foods product?\u003c\/h3\u003e\u003cp\u003eStart with the label: each product page lists the ingredients, serving size and directions, so you can compare formats and strengths side by side. If anything is unclear, email customerservices@ivitaminsshop.co.uk and our team will be happy to help.\u003c\/p\u003e","products":[{"product_id":"creatine-monohydrate","title":"NOW Foods Creatine Monohydrate","description":"\u003cp\u003eNOW Foods Creatine Monohydrate is a sports nutrition staple, available as an unflavoured pure powder or in capsules, for people who train hard and want plain creatine with nothing extra.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCreatine monohydrate\u003c\/strong\u003e, a compound the body makes naturally and also gets from meat and fish\u003c\/li\u003e\n\u003cli\u003eCreatine increases physical performance in successive bursts of short-term, high-intensity exercise; the beneficial effect is obtained with a daily intake of 3 g of creatine\u003c\/li\u003e\n\u003cli\u003ePlays a part in recycling ADP back into ATP, the molecule cells use for energy\u003c\/li\u003e\n\u003cli\u003ePowder for flexible dosing, or 750mg capsules for convenience\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe powder mixes into water, juice or your usual protein shake, while the capsules suit training bags and travel. Pick the format that fits your routine; the ingredient is the same.\u003c\/p\u003e\u003cp\u003eAvailable as 600g and 1000g pure powder, 750mg 120 caps and 240 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"600g( Pure Powder )","offer_id":31317537620038,"sku":"P20815","price":26.45,"currency_code":"GBP","in_stock":true},{"title":"1000g( Pure Powder )","offer_id":31317537652806,"sku":"P27189","price":40.35,"currency_code":"GBP","in_stock":true},{"title":"750mg - 120 caps","offer_id":31317537685574,"sku":"P20790","price":11.86,"currency_code":"GBP","in_stock":true},{"title":"240 vcaps","offer_id":48432076292284,"sku":"P50753","price":26.56,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2019-01-17_5c4077a1765fe.jpg?v=1579172080"},{"product_id":"alpha-lipoic-acid","title":"NOW Foods Alpha Lipoic Acid, 250mg","description":"\u003cp\u003eNOW Foods Alpha Lipoic Acid 250mg is a vegetarian capsule supplement providing alpha lipoic acid (ALA), an antioxidant compound. ALA is made by the body in very small amounts and is also found in some foods.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e250mg\u003c\/strong\u003e alpha lipoic acid per capsule\u003c\/li\u003e\n\u003cli\u003eSoluble in both water and fat\u003c\/li\u003e\n\u003cli\u003eCan recycle vitamins C and E\u003c\/li\u003e\n\u003cli\u003eVegetarian capsules\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMost antioxidants work either in watery or in fatty parts of the body, but alpha lipoic acid is unusual in that it can function in both. It is also known for its ability to regenerate vitamins C and E, extending their activity. These properties explain why ALA is a popular addition to antioxidant-focused routines.\u003c\/p\u003e\u003cp\u003eCapsules give a fixed amount per serving and are simple to take with water alongside a meal.\u003c\/p\u003e\u003cp\u003eAvailable in 60 vcaps and 120 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 vcaps","offer_id":31317536047174,"sku":"P2893","price":24.13,"currency_code":"GBP","in_stock":true},{"title":"60 vcaps","offer_id":31317536079942,"sku":"P29169","price":14.93,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-10_5b446ad6a0336.jpg?v=1579172089"},{"product_id":"bromelain","title":"NOW Foods Bromelain, 500mg","description":"\u003cp\u003eNOW Foods Bromelain 500mg is a vegetable capsule containing bromelain, a protein-digesting enzyme taken from the pineapple plant. It is often chosen by people who want an enzyme supplement to take with or between meals.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e500mg bromelain per capsule\u003c\/li\u003e\n\u003cli\u003eEnzyme activity of 2400 GDU\/g\u003c\/li\u003e\n\u003cli\u003eObtained from the stem of the pineapple plant\u003c\/li\u003e\n\u003cli\u003eProteolytic enzyme, meaning it breaks down protein\u003c\/li\u003e\n\u003cli\u003eSupplied in vegetable capsules\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout bromelain\u003c\/h3\u003e\u003cp\u003eBromelain is not a single substance but a group of enzymes found naturally in pineapple, with the highest concentration in the stem rather than the fruit. Its strength is expressed in GDU (gelatin digesting units), a standard measure of enzyme activity, so you can compare products on a like-for-like basis. Taken alongside food, it adds extra protein-digesting enzymes to a meal; some people prefer to take it on an empty stomach instead.\u003c\/p\u003e\u003cp\u003eAvailable in 60 vcaps and 120 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 vcaps","offer_id":31317536211014,"sku":"P27082","price":29.51,"currency_code":"GBP","in_stock":true},{"title":"60 vcaps","offer_id":31317536243782,"sku":"P29177","price":19.39,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-11_5b4613072dade.jpg?v=1579172123"},{"product_id":"lutein","title":"NOW Foods Lutein, 10mg","description":"\u003cp\u003e\u003cstrong\u003eNOW Foods Lutein 10mg\u003c\/strong\u003e is a softgel food supplement providing lutein, a natural orange-red plant pigment, sourced from marigold flowers.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e10mg free lutein per softgel, from lutein esters\u003c\/li\u003e\n\u003cli\u003eNaturally derived from marigold flowers\u003c\/li\u003e\n\u003cli\u003eLutein is a carotenoid, the same family of pigments that colours many fruits and vegetables\u003c\/li\u003e\n\u003cli\u003eEasy-to-swallow softgels\u003c\/li\u003e\n\u003cli\u003eTwo pack sizes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eIn the body, lutein is one of the main pigments found in the macula, the small central area of the eye responsible for sharp central vision, and it is also deposited in the skin. Dietary lutein comes from colourful fruits and vegetables, and these softgels offer a convenient, measured amount alongside your meals.\u003c\/p\u003e\u003cp\u003eAvailable in 60 and 120 softgels.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"60 softgels","offer_id":31317451997254,"sku":"P27486","price":10.79,"currency_code":"GBP","in_stock":true},{"title":"120 softgels","offer_id":31317538472006,"sku":"P446","price":17.96,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2016-08-18_57b59df4c680c.jpg?v=1579172130"},{"product_id":"8-billion-acidophilus-bifidus","title":"NOW Foods 8 Billion Acidophilus \u0026 Bifidus","description":"\u003cp\u003eNOW Foods 8 Billion Acidophilus and Bifidus is a probiotic in vegetarian capsules, combining two well-known groups of friendly bacteria that naturally live in the gut. It offers a simple way to add a probiotic to your daily routine.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e8 billion\u003c\/strong\u003e probiotic cultures\u003c\/li\u003e\n\u003cli\u003eA balanced blend of acidophilus and bifidus bacteria\u003c\/li\u003e\n\u003cli\u003eVegetarian capsules\u003c\/li\u003e\n\u003cli\u003eTwo pack sizes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAcidophilus and bifidus are two of the main types of bacteria normally found in the human intestine, and they are among the most widely used in probiotic products. This capsule brings both together, so you do not need to take separate supplements for each.\u003c\/p\u003e\u003cp\u003eMany people take a probiotic at the same time every day, either with breakfast or with the evening meal. Store the capsules somewhere cool and dry.\u003c\/p\u003e\u003cp\u003eAvailable in 60 vcaps and 120 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 vcaps","offer_id":31299047358534,"sku":"P24201","price":20.54,"currency_code":"GBP","in_stock":false},{"title":"60 vcaps","offer_id":31299047391302,"sku":"P27022","price":11.75,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-09_5b4337b65b785.jpg?v=1578619424"},{"product_id":"acetyl-l-carnitine","title":"NOW Foods Acetyl-L-Carnitine","description":"\u003cp\u003eNOW Foods Acetyl-L-Carnitine is an amino acid supplement offered as vegetarian capsules or as a pure powder. 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It is often chosen by people who want carnitine in this particular form rather than plain L-carnitine or L-carnitine tartrate.\u003c\/p\u003e\u003cp\u003eThe powder can be stirred into water or juice, while the capsules are a tasteless option for use at home or on the go.\u003c\/p\u003e\u003cp\u003eAvailable in 85g pure powder, and 500mg vcaps in packs of 50, 100 and 200.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"85g (Pure Powder)","offer_id":31299053649990,"sku":"P2854","price":19.4,"currency_code":"GBP","in_stock":true},{"title":"500mg - 200 vcaps","offer_id":31299053682758,"sku":"P29383","price":34.53,"currency_code":"GBP","in_stock":true},{"title":"500mg - 50 vcaps","offer_id":31299053781062,"sku":"P28623","price":12.76,"currency_code":"GBP","in_stock":true},{"title":"500mg - 100 vcaps","offer_id":31299053813830,"sku":"P26581","price":18.07,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-09_5b43517e63d57.jpg?v=1578619426"},{"product_id":"acidophilus-4x6","title":"NOW Foods Acidophilus 4X6","description":"\u003cp\u003eNOW Foods Acidophilus 4X6 is a probiotic in vegetable capsules, providing a mix of friendly bacteria of the kinds that live naturally in the human intestinal tract. The name refers to its 4 billion potency and 6 probiotic strains.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\u003cstrong\u003e4 billion potency\u003c\/strong\u003e\u003c\/li\u003e\n\u003cli\u003e6 different probiotic strains\u003c\/li\u003e\n\u003cli\u003eAn updated formula with higher potency and a broader spread of bacteria than earlier versions\u003c\/li\u003e\n\u003cli\u003eVegetable capsules (Vcaps)\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProbiotics are live bacteria that people take regularly as part of a daily routine. Many choose a multi-strain product like this one to add variety to the cultures they take, rather than relying on a single strain.\u003c\/p\u003e\u003cp\u003eAvailable in 60 and 120 capsule packs.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 vcaps","offer_id":31299056664646,"sku":"P29153","price":23.21,"currency_code":"GBP","in_stock":false},{"title":"60 vcaps","offer_id":31299056730182,"sku":"P29154","price":14.86,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-09_5b4368a69cf77.jpg?v=1578619429"},{"product_id":"acidophilus-two-billion","title":"NOW Foods Acidophilus Two Billion","description":"\u003cp\u003eNOW Foods Acidophilus Two Billion is a high-potency probiotic in vegetable capsules, focused on acidophilus, a type of bacterium that lives naturally in the small intestine. It is a straightforward pick for anyone who wants a single-type acidophilus product rather than a multi-strain blend.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e6 billion microorganisms per capsule\u003c\/strong\u003e at the time of manufacture\u003c\/li\u003e\n\u003cli\u003eBuilt around one of the main resident bacteria of the small intestine\u003c\/li\u003e\n\u003cli\u003eVegetable capsule (Vcaps) format\u003c\/li\u003e\n\u003cli\u003eIntended for regular daily intake\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eProbiotic bacteria form part of the intestinal flora, and many people take a capsule such as this one every day as part of their usual routine.\u003c\/p\u003e\u003cp\u003eAvailable as 100 vegetable capsules.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"100 vcaps","offer_id":31299058335814,"sku":"P29159","price":11.35,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-09_5b436ca8331c0.jpg?v=1578619430"},{"product_id":"adam-multi-vitamin-for-men","title":"NOW Foods ADAM Multi-Vitamin for Men","description":"\u003cp\u003eNOW Foods ADAM Multi-Vitamin for Men is a daily multivitamin designed around men's nutritional needs. It comes in tablets, softgels and vegetarian capsules, so you can pick the format that you find easiest to take.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMultivitamin formulated for men\u003c\/li\u003e\n\u003cli\u003eMade with minimal excipients and added fillers\u003c\/li\u003e\n\u003cli\u003eMore room in each serving for the nutrients themselves\u003c\/li\u003e\n\u003cli\u003eChoice of tablets, softgels or vegetarian capsules\u003c\/li\u003e\n\u003cli\u003eA wide range of pack sizes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eMany multivitamins contain a fair amount of binders, coatings and other non-nutrient ingredients. ADAM keeps these to a minimum, which leaves space for higher levels of vitamins and minerals in each serving.\u003c\/p\u003e\u003cp\u003eHaving several formats is useful: softgels suit people who find tablets hard to swallow, while vegetarian capsules suit those avoiding gelatin.\u003c\/p\u003e\u003cp\u003eAvailable in 60 tablets, 120 tablets, 90 softgels, 180 softgels and 90 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 tablets","offer_id":31299058663494,"sku":"P2977","price":37.46,"currency_code":"GBP","in_stock":true},{"title":"180 softgels","offer_id":31299058696262,"sku":"P2353","price":44.96,"currency_code":"GBP","in_stock":false},{"title":"60 tablets","offer_id":31299058729030,"sku":"P24522","price":20.09,"currency_code":"GBP","in_stock":false},{"title":"90 softgels","offer_id":31299058761798,"sku":"P24523","price":26.35,"currency_code":"GBP","in_stock":false},{"title":"90 vcaps","offer_id":31299058794566,"sku":"P1344","price":19.9,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-05-09_5af2b25c6552d.jpg?v=1578619431"},{"product_id":"advanced-gamma-e-complex","title":"NOW Foods Advanced Gamma E Complex","description":"\u003cp\u003eNOW Foods Advanced Gamma E Complex is a vitamin E softgel that supplies a broad mix of tocopherols and tocotrienols, with an emphasis on gamma-tocopherol. It is aimed at people who want more than the single alpha-tocopherol form found in many vitamin E products.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eMixed tocopherols with gamma-tocopherol to the fore\u003c\/li\u003e\n\u003cli\u003eA full complement of tocotrienols\u003c\/li\u003e\n\u003cli\u003eA more natural balance of vitamin E forms\u003c\/li\u003e\n\u003cli\u003eSoftgel format\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eVitamin E is not a single compound but a family of related forms, divided into tocopherols and tocotrienols. Gamma-tocopherol is the form people take in most from everyday food, yet many supplements only contain alpha-tocopherol. This complex brings the different forms together, reflecting the mix found in nature more closely.\u003c\/p\u003e\u003cp\u003eAs vitamin E is fat-soluble, many people take it with a meal.\u003c\/p\u003e\u003cp\u003eAvailable in 60 softgels and 120 softgels.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 softgels","offer_id":31299058892870,"sku":"P29182","price":31.02,"currency_code":"GBP","in_stock":true},{"title":"60 softgels","offer_id":31299058925638,"sku":"P24202","price":13.34,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2017-04-26_59005ae9c5260.jpg?v=1578619474"},{"product_id":"alfalfa","title":"NOW Foods Alfalfa, 650mg","description":"\u003cp\u003eNOW Foods Alfalfa 650mg is a tablet made from alfalfa, a leafy green plant valued as a whole-food source of vitamins, minerals and chlorophyll. It offers a simple way to add a green food to your day without powders or juices.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003e650mg\u003c\/strong\u003e alfalfa per tablet\u003c\/li\u003e\n\u003cli\u003eNaturally contains vitamins, minerals and chlorophyll\u003c\/li\u003e\n\u003cli\u003eA natural source of vitamin K\u003c\/li\u003e\n\u003cli\u003eLarge-value pack sizes\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eAlfalfa has been eaten since ancient times and used by herbalists around the world for centuries. The name is said to come from Arabic and to mean father of all foods, a nod to the plant's balanced nutritional profile.\u003c\/p\u003e\u003cp\u003eTablets are a tidy, flavour-free way to include alfalfa, especially for people who find green powders hard to enjoy. The larger packs are well suited to anyone who plans to take it every day over a long period.\u003c\/p\u003e\u003cp\u003eAvailable in 250 tablets and 500 tablets.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"250 tablets","offer_id":31299059023942,"sku":"P29161","price":16.72,"currency_code":"GBP","in_stock":true},{"title":"500 tablets","offer_id":31299059056710,"sku":"P29162","price":23.24,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2017-04-25_58ff488e30243.jpg?v=1578619444"},{"product_id":"almond-oil","title":"NOW Foods Almond Oil, Pure","description":"\u003cp\u003eNOW Foods Almond Oil Pure is 100% sweet almond oil for use on the skin, as a moisturiser or as a massage oil. 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It works as a cofactor in fatty acid synthesis, in the production of glucose and in the breakdown of several amino acids. The body cannot hold large reserves of water-soluble vitamins, so a regular intake through food or supplements matters. 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It has been used in Ayurvedic practice for centuries, and its main active constituents are a group of compounds called boswellic acids. Standardising the extract means each capsule provides a consistent level of these compounds. Turmeric is the golden-yellow root used widely in South Asian cooking, and its extract has been added here to partner the boswellia. 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Here the nutrients are held in a softgel, which some people find easier to swallow, and NOW states that this form is absorbed more readily than capsules or tablets. 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Rather than relying on calcium alone, this tablet includes several supporting minerals plus vitamin D. The vitamin D is supplied as D-2, also called ergocalciferol. 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The bark has a long record of use among traditional herbalists, particularly in relation to bowel regularity, and it remains a familiar botanical in herbal practice today. This capsule format avoids the very bitter taste of a bark tea. 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It has been used for hundreds of years by the native Asháninka people of Peru. NOW Foods concentrates the bark ten to one and standardises the extract, giving a consistent product from capsule to capsule.\u003c\/p\u003e\u003cp\u003eAvailable in 60 and 120 capsule sizes.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 vcaps","offer_id":31299068723270,"sku":"P24532","price":17.54,"currency_code":"GBP","in_stock":false},{"title":"60 vcaps","offer_id":31299068756038,"sku":"P27151","price":8.2,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-12_5b47119129d39.jpg?v=1578619559"},{"product_id":"cats-claw","title":"NOW Foods Cat's Claw, 500mg","description":"\u003cp\u003eNOW Foods Cat's Claw is a herbal food supplement in 500mg capsules. 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If you are pregnant, breastfeeding or taking medication, check with a pharmacist or GP first.\u003c\/p\u003e\u003cp\u003eAvailable in 120 vcaps and 250 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 vcaps","offer_id":31317453635654,"sku":"P27149","price":12.31,"currency_code":"GBP","in_stock":true},{"title":"250 vcaps","offer_id":31317453668422,"sku":"P24531","price":21.73,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-12_5b47138bda9cd_ca02c2a6-b08c-47ae-ae36-3b5d088f652d.jpg?v=1579172103"},{"product_id":"cayenne","title":"NOW Foods Cayenne, 500mg","description":"\u003cp\u003eNOW Foods Cayenne 500mg packs ground cayenne pepper into vegetable capsules, so you can take this hot spice without the burn on your tongue.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e500mg cayenne pepper per capsule\u003c\/li\u003e\n\u003cli\u003eMade from Capsicum frutescens\u003c\/li\u003e\n\u003cli\u003eNaturally contains capsaicin, the compound behind the heat\u003c\/li\u003e\n\u003cli\u003eSupplied in vegetable capsules\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout cayenne\u003c\/h3\u003e\u003cp\u003eCayenne is a variety of chilli pepper that has been eaten as a food and used by traditional herbalists for thousands of years. Its fiery flavour comes mainly from capsaicin, a natural compound found in the pepper. The spice has attracted modern scientific interest, particularly in relation to digestion and circulation. 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In the digestive tract it can bind to dietary fats. LipoSan ULTRA is a branded, higher-density version that has been studied in the laboratory and in a clinical trial. Chromium is an essential trace mineral involved in normal glucose metabolism, and it is included here to complete the formula. As it comes from crustacean shells, it is not suitable for vegetarians or vegans.\u003c\/p\u003e\u003cp\u003eAvailable in 120 vcaps and 240 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"240 vcaps","offer_id":31299068985414,"sku":"P5492","price":27.5,"currency_code":"GBP","in_stock":true},{"title":"120 vcaps","offer_id":31299069018182,"sku":"P27156","price":12.78,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2017-07-14_5968c1e3d81af.jpg?v=1578619478"},{"product_id":"chlorella","title":"NOW Foods Chlorella","description":"\u003cp\u003eNOW Foods Chlorella is a food supplement made from chlorella, a green single-celled microalgae. 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The extract is standardised for its polyphenol content, so each tablet supplies a consistent amount of these plant compounds. CardioAid is a branded mix of plant sterols, natural substances found in nuts, seeds and vegetable oils whose structure resembles cholesterol. The two are combined in one tablet for adults who want both ingredients in a single product.\u003c\/p\u003e\u003cp\u003eAvailable in 60 tabs and 120 tabs.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"120 tabs","offer_id":31299069214790,"sku":"P8273","price":39.14,"currency_code":"GBP","in_stock":true},{"title":"60 tabs","offer_id":31299069247558,"sku":"P29190","price":19.87,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2017-04-26_59008fd358705.jpg?v=1578619482"},{"product_id":"chromium-picolinate","title":"NOW Foods Chromium Picolinate, 200mcg","description":"\u003cp\u003eNOW Foods Chromium Picolinate 200mcg is a vegetable capsule supplying the essential trace mineral chromium, bound to picolinic acid.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e200mcg chromium per capsule\u003c\/li\u003e\n\u003cli\u003ePicolinate form of chromium\u003c\/li\u003e\n\u003cli\u003eEssential trace mineral\u003c\/li\u003e\n\u003cli\u003eSupplied in vegetable capsules\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout chromium\u003c\/h3\u003e\u003cp\u003eChromium is needed only in tiny amounts, which is why it is called a trace mineral, but it plays a part in how the body handles carbohydrate, fat and protein. It is widely recognised as a co-factor that works with insulin in glucose metabolism. In chromium picolinate the mineral is attached to picolinic acid, a popular form in supplements. It is often taken as part of a healthy diet and regular exercise programme.\u003c\/p\u003e\u003cp\u003eAvailable in 100 vcaps and 250 vcaps.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"100 vcaps","offer_id":31317453701190,"sku":"P391","price":9.05,"currency_code":"GBP","in_stock":true},{"title":"250 vcaps","offer_id":31317453733958,"sku":"P27165","price":15.19,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2017-11-13_5a0953ef815cf_46891b2e-e511-4cef-9d47-094aa7ea1608.jpg?v=1579172104"},{"product_id":"cla","title":"NOW Foods CLA, 800mg","description":"\u003cp\u003eNOW Foods CLA 800mg is a softgel supplement providing conjugated linoleic acid made from non-GMO safflower oil, for people who want to add this fatty acid to their routine.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e800 mg CLA per softgel\u003c\/li\u003e\n\u003cli\u003eDerived from non-GMO safflower oil\u003c\/li\u003e\n\u003cli\u003eConjugated linoleic acid, a group of naturally occurring fatty acids\u003c\/li\u003e\n\u003cli\u003eSoftgel format\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAbout CLA\u003c\/h3\u003e\u003cp\u003eConjugated linoleic acid occurs naturally in beef, lamb and dairy foods, with grass-grazing animals generally providing more of it. Humans do not make CLA themselves, so any intake comes from the diet. Modern farming methods mean many people now eat less of it than in the past. Rather than relying on animal sources, this product uses safflower oil, a plant oil, as the starting material, and each softgel holds a measured amount of CLA.\u003c\/p\u003e\u003cp\u003eAvailable in 90 softgels and 180 softgels.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"90 softgels","offer_id":31299071344710,"sku":"P2857","price":16.49,"currency_code":"GBP","in_stock":true},{"title":"180 softgels","offer_id":31299071377478,"sku":"P2856","price":25.65,"currency_code":"GBP","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2017-06-29_5955027c77806.jpg?v=1578619484"},{"product_id":"cod-liver-oil","title":"NOW Foods Cod Liver Oil","description":"\u003cp\u003eNOW Foods Cod Liver Oil is a fish oil food supplement in softgels, providing naturally occurring omega-3 fatty acids along with vitamins A and D-3 in a convenient daily format.\u003c\/p\u003e\u003ch3\u003eKey features\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003eContains the omega-3 fatty acids \u003cstrong\u003eEPA\u003c\/strong\u003e (eicosapentaenoic acid) and \u003cstrong\u003eDHA\u003c\/strong\u003e (docosahexaenoic acid)\u003c\/li\u003e\n\u003cli\u003eNaturally rich in vitamin A and vitamin D-3\u003c\/li\u003e\n\u003cli\u003eVitamin A and vitamin D contribute to the normal function of the immune system\u003c\/li\u003e\n\u003cli\u003eVitamin D contributes to the maintenance of normal bones\u003c\/li\u003e\n\u003cli\u003eCod liver oil has a long tradition as an everyday wellbeing staple\u003c\/li\u003e\n\u003cli\u003eChoice of standard 650mg or 1000mg Extra Strength softgels\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eThe Extra Strength softgels give more oil per capsule, while the 650mg tub offers a larger count for longer use.\u003c\/p\u003e\u003cp\u003eAvailable in 1000mg Extra Strength 90 softgels, 1000mg Extra Strength 180 softgels and 650mg 250 softgels.\u003c\/p\u003e\u003cp\u003eFood supplements should not be used as a substitute for a varied, balanced diet and a healthy lifestyle.\u003c\/p\u003e","brand":"NOW Foods","offers":[{"title":"1000mg Extra Strength - 90 softgels","offer_id":31317453766726,"sku":"P24535","price":13.35,"currency_code":"GBP","in_stock":true},{"title":"1000mg Extra Strength - 180 softgels","offer_id":31317453799494,"sku":"P24534","price":20.52,"currency_code":"GBP","in_stock":false},{"title":"650mg  - 250 softgels","offer_id":31317453832262,"sku":"P27181","price":17.28,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0022\/4709\/8438\/products\/image_2018-07-12_5b475cca514c6_78134630-4a0a-4b3c-a61c-6a5a32457462.jpg?v=1579172115"}],"url":"https:\/\/www.ivitaminsshop.co.uk\/collections\/now-foods.oembed?page=12","provider":"IVitamins Shop","version":"1.0","type":"link"}